Thursday, April 10, 2008

Peter Samis - SFMoMA MW2008 Olafur Eliasson

SFMoMA exhibition in Fall 2007 of Olafur Eliasson's show, "Take Your Time."

Perceptual stimular and change agents in the show, and thinking
(Note: Just about everyone in this room is familiar with Olafur Eliasson's work.)

'Museums that collecting objects from reality and preserving them in a container and somewhat outside of reality [...] We still have to reinforce the fact that we are looking at them from where we are today.'

Sadly, this is radical stance on what's going on in museums today = Museum reality does not TRUMP visitor perspective.

Eliasson: "Don't think my work is about my work, my work is about you."

- Seeing Yourself Seeing
- Art as Experiment
- Your Experience is Individual
- Why Take Your Time?

Beauty, 1993 (spray of water and spotlight, a rainbow appears)
And some blogger post:


Stats: 2% didn't comment, which means a 98% of lurkers...
understanding visitors motivations, entrance naratives, evaluating the "visual velcro effect" of various artworks that stay with people for a very long time, versus the ones that they look at and then they want to move on.

This is very telling about what KIND of artworks are connecting with our viewers...

What is the value of opinions?
...more to the point: who the heck in our museum is interested in the opinion of our audience?

- is it the artist? Olafur was probably more interested in people who were thinking critically about the work but not about whether they liked it

- the curators? Nope, they are only interested in what the artist think
- the director? Not really, he's too busy to think about anything besides fundraising

- the marketing department? yes, they are interested, but they are the ones that really have to care

And almost none of them actually read or checked the blog.

And then, the visitors were the only ones left in the room.

To close the loop, that is what docents do, when they actually get to talk to the visitors.

Nina Simon's Web 2.0
and four key elements of web 2.0
// venue as content platform, not provider
// architecture of participation
// perpetual beta

Where do we get, when we are there? [i.e. Where is "there?"]

When even staff are interested in checking back into what is happening on our site. Ideas?

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